Retail’s digital transformation is rapidly changing how consumers shop. New technologies emerge daily which offer more personalization, greater experiential value, unique in-store mobile engagement, and new payment, purchase and delivery options.
Retail Council of Canada spotlights emerging trends and connects with experts to provide inspiration for new digital and retail technology strategies.
What is live shopping and how can retailers leverage it to drive success?
This article will walk you through what live shopping is, why it has become the next big trend in e-commerce, and how retailers can implement it within their business strategies to drive optimal success.